Know Me


My Name is Dwaipayan Chakraborty, I lead Digital Division of Mindshare Kolkata and My Mission is to save what we know as Digital Marketing.

I know!… Sounds like a misguided, manically delusional endeavor putting me as someone who is in an illusory state of  own grandeur that I would single – handedly correct the course of Digital Marketing from manic commercial vulgarism!

But You are “Assuming” this because you don’t know me Yet.

Since 2009, I am the part of this digital marketing industry. A time when Digital Marketing had only two dimensions, one Organic Search and Paid Search and business here in India had no idea of Digital world’s potential, its true strength and I have the fancy schmancy statistics to prove it:

I have been actively involved in this industry for more than a decade now and I have significantly more experience in failing, building, managing and succeeding online than most other agencies or consultants or Experts out there.

If I don’t think I can help you, I am the first to tell you. Time is the thing I value most in life, and I won’t spend 15 minutes on an account if I am not helping it.

A brand is a complex asset, and it manifests in different touch points: logo, corporate image, packaging, website, social accounts, etc. And strategy is the way you use that asset to interact with your target audience/leads/customers/consumers.

Every time your company gets to interact with an audience, it is an opportunity to get your brand and message across and I’m here to make that interaction a success.