3 Most Useful Small Business Email Marketing Apps

Small Business - Dwaipayan.com

With advent of social media you can now converse directly to your clienteles without the old-fashioned email footraces and miss the inbox altogether.  For example, your business can send mails to people in a Facebook or LinkedIn Group today.  Twitter does not offer a collection feature where you can communicate to a group of people discretely.

You can achieve somewhat similar thing by speaking to a group with a hashtag — though it wouldn’t remain discrete.  The goal with a reserved message is to evade disturbing others who wouldn’t be attracted in the proposal or message.

Try out and Go with the one that you find producing maximum Open Rate and CTR

While countless offer a free trial, it’s worth taking the time to assess every single tool on how easy it is to set up and use.

Constant Contact

Constant Contact is the giant in the market. They put a big stress on customer care and support, but honestly, they have to, since their App can be little intimidating to use.

I have used it with client’s email marketing, and always found it bulky to use.  Their customer care is superb but you don’t want to rely on support all the time you use their product.

Pros:

  • Enormous diversity in templates
  • lots of ways to get subscribers, regular optins, web form, text-to-subscribe
  • Awesome tech support
  • Social media apps for receiving subscribers via social networks

Cons:

  • Cluncky to set up and use

iContact

iContact hs been acquired by Vocus, a serious PR and marketing solutions company and they are a serious contender.

Pros

  • Easy to import subscriber list
  • Easy to set up and use
  • Outstanding technical support

Cons

  • Limited segmentation ability
  • Limited methods for acquiring subscribers

MailChimp

Mailchimp has grown quickly and has becoming one of the top solutions provider out there. They are a highly popular choice because they are free up to 2,000 subscribers with 12000 emails per month….which is pretty much enough for a small business startup.

Pros

  • Start for free up to 2,000 subscribers with 12000 emails per month
  • Very Easy to set up and use, their backend is very intuitive.
  • Mobile device optimized template designing
  • Social media apps for getting subscribers via your social networks

Cons

  • No support for free option
  • Templates are kind of limited
  • Very strict Email etiquette regulation… which can be a pain sometimes for startups.

Aweber

Aweber is the optimal for serious Email marketers, because they have a double-optin process which nearly guarantees deliverability to your subscribers.  They are a full proof solution, but not for the faint hearted.

Pros

  • Outstanding deliverability
  • Ability to segment list based on subscriber clicks
  • Social media apps for getting subscribers via your social networks

Cons

  • Double-optin recommended, not required
  • Only segmentation ability is via subscriber clicks

Lastly, please remember that programs and offer details change.  But, to the best of my knowledge all information herein is accurate as of the time of publication.

I hope these 3 applications help you with your Small business Email Marketing.  What email marketing software do you use now?  Leave a comment below with your favorite.

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