Know Me

Hi

My Name is Dwaipayan Chakraborty, I lead Digital Division of Mindshare Kolkata and My Mission is to save what we know as Digital Marketing.

I know!… Sounds like a misguided, manically delusional endeavor putting me as someone who is in an illusory state of  own grandeur that I would single – handedly correct the course of Digital Marketing from manic commercial vulgarism!

But You are “Assuming” this because you don’t know me Yet.

Since 2009, I am the part of this digital marketing industry. A time when Digital Marketing had only two dimensions, one Organic Search and Paid Search and business here in India had no idea of Digital world’s potential, its true strength and I have the fancy schmancy statistics to prove it:

I have been actively involved in this industry for more than a decade now and I have significantly more experience in failing, building, managing and succeeding online than most other agencies or consultants or Experts out there.

If I don’t think I can help you, I am the first to tell you. Time is the thing I value most in life, and I won’t spend 15 minutes on an account if I am not helping it.

A brand is a complex asset, and it manifests in different touch points: logo, corporate image, packaging, website, social accounts, etc. And strategy is the way you use that asset to interact with your target audience/leads/customers/consumers.

Every time your company gets to interact with an audience, it is an opportunity to get your brand and message across and I’m here to make that interaction a success.

Fresh From The Oven

How long are we not going to Admit Our Confirmation Bias?

How long are we not going to Admit Our Confirmation Bias?

Scenario 1: You Have logged in Instagram, to check your feed, and just like that, fifteen minutes zaps by! Scenario…

Read more
Can We Stop Saying “The New Normal” Now

Can We Stop Saying “The New Normal” Now

There's no point in contact continuously saying new normal because there is nothing normal about this "New normal". This 2020…

Read more
Top 5 things to Collect from “The Lean Start up” by Eric Ries

Top 5 things to Collect from “The Lean Start up” by Eric Ries

Dear reader, Imagine that you in those disaster type movies where you are driving an open jeep and the bridge…

Read more